• March 29th, 2017
  • Posted by admin

Google Sheets Add-Ons for Every SEO

Google Sheets has always had some powerful selling points, namely its potential for cloud-based collaboration and handy functions like =importxml().However, that has often not been sufficient for SEOs accustomed to the more sophisticated and reliable functions Excel can offer.Sheets does have something extra to offer:its extensive library of add-ons.Some of these simply add functions that any Excel aficionado would take for granted, but others go further than that, perhaps giving Google’s spreadsheet platform an edge in this ongoing battle.Downloading just a handful of these add-ons can automate quotidian SEO tasks, providing fresh insight and simply making us better at what we do.

To get started, just click on ‘Add-ons’ in the top navigation:

Search Analytics for Sheets
Getting accurate keyword-level data has been an increasingly uphill task for SEOs.We have become dependent on Search Analytics as a data source.However, there are still some significant shortcomings with this platform.Leaving aside the unchangeable aspects of this, such as the two-day lag (if we’re lucky) in data and the normalized search volumes, the user interface also does us few favors.This add-on fulfills an essential function by using the Search Analytics API to pull your information into Sheets and providing a slew of new ways to slice the data.This creates new opportunities to filter query-level performance by URL, and there are options to add extra groups to the spreadsheet such as Country or Device.Moreover, you can also schedule automated downloads of your data, so you’ll never need to worry about that 90-day historical limit again.

Supermetrics
However, Supermetrics does provide two essential capabilities.First of all, it creates an easy way to synthesize a number of data sources within one spreadsheet, which in turn allows for further data manipulation and analysis.However, the role that Supermetrics has increasingly come to play in my daily activities is as an intermediary between platforms like Facebook and integrated reporting solutions like Google’s Data Studio.With Data Studio now free to use worldwide, it is a powerful tool for everyday reporting and analysis.That said, it does lack integration with some important connectors, such as Facebook Ads.By using Supermetrics, we can pull Facebook data into Sheets and then sync that spreadsheet with our Data Studio report.

Google Analytics for Sheets
By going to the right sidebar and setting the View and Start/End dates, along with the requested Dimensions and Metrics,data will be pulled from the selected Analytics account.It does take a certain level of technical fluency to master its use of Regular Expressions, but users familiar with the data segmentation used within Google Analytics should have no issues compiling reports, allowing for some trial and error.Although the interface may not be the most intuitive, this add-on provides a further level of flexibility to Analytics data and will save a lot of time normally spent isolating data points, once the reports are set up and scheduled.

Text Analysis
Text Analysis is a fantastic add-on for expediting the keyword research process, and it can also help with content idea generation.The tool works by taking as its stimulus a selected topic,hashtag, or Twitter handle.It is then capable of pulling in and analyzing all related links,documents, and Tweets.As with all such technologies, its findings do need to be taken with a grain of salt sometimes (particularly the sentiment analysis), but as a starting point for wide-ranging topic research, it is still a go-to tool.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 28th, 2017
  • Posted by admin

Local SEO Is a Perfect Match for These Industries

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The landscape for search engine rankings is brutally competitive where geographically relevant searches are concerned.And,increasingly, the landscape is becoming pricier and less penetrable.By leveraging customer reviews and producing keyword-rich content pertaining to geographic location, relevance and the targeted audience, businesses can achieve more visibility without breaking the bank.Businesses stand to benefit a lot from local SEO while adding value to their community.Let’s talk about four industries that should be making search engine optimization an integral part of their marketing operations.

1.Plumbing and electric
Local SEO has a lot of advantages for workers in the trades because it’s rare to see plumbers or electricians travel far out of their local areas for work.Also,the people demanding these services typically need them as soon as possible:If you come home to burst pipes and your house is flooding, you’re going to be desperate to get a plumber in as soon as possible.Should that happen to you — and hopefully it won’t — you won’t likely be using the traditional print Yellow Pages,because, let’s face it, no one uses that resource anymore.Instead, Google is the present and future.That said,customers searching for these services will be using search terms like “plumbers in [name of city]” or “electricians near me.”You can increase that impact if you put in the time to develop a local SEOstrategy.Your competition may not actually be doing that because, generally speaking, a good deal of the specialists in these fields are not sinking efforts into digital marketing.

2.Legal services
Lawyers and other professional service providers have perhaps the most to gain from local SEO.First off, they typically remain constant in terms of geographic location.Second, they have a very specialized set of skills that are extremely important to clientele. Finding a good local attorney or dentist is a priority for people living in that region.What’s important is that lawyers’skills remain in high demand.So, the opportunities to improve local SEO rankings through creating original,targeted content are practically endless.”We were advised by our marketing agency to research local keywords to include inour web content, and it has really paid off by getting us the exposure we need.”Local SEO is becoming very important, then, for professionals seeking customers nearby.Lawyers and other professionals can boost their rankings by leveraging their name, address and contact information and verifying their business on internet yellow pages sites, local search directories and niche portals.

3.Repair shops
Like trade outlets, repair shops are typically searched most during emergencies.That’s why these businesses have everything to gain from being present in local searches.From car repairs to computer fixes, repair shops of all backgrounds will gain an advantage in rankings through a local SEO campaign fo on guides and step-by-step tutorials that help consumers.

4.Bars and restaurants
There are few surprises here:Because bars and restaurants are service-based, their success is heavily influenced by reviews — especially on Yelp, other local restaurant directories and social media.With this in mind, local SEO campaigns can give these businesses everything they need to gain exposure online.Additionally, bars and restaurants operate primarily on a local basis and serve a very geographically targeted audience.Gaining good reviews should be a very big priority here.Have you ever been offered a coupon or discount for writing a good Yelp review?Such offers are ploys to boost local rankings (so don’t take them!).

Parting words
Almost every business can benefit from local SEO beyond just the industries I’ve mentioned.The ones that aren’t keeping up have a lot to lose.Luckily,though, businesses will find local SEO cheaper, easier to manage and likely to yield better results than nationwide SEO and other forms of marketing.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 27th, 2017
  • Posted by admin

Organize a Great One-Day Conference

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Over the past decade, there have been many great conferences and memorable events than can be written about in the search marketing industry.We have had the rise and fall of some of the most popular large conferences and series, and continue to see how content publishers, trade organizations, and media groups bring us great educational and networking experiences.I have had the opportunity to attend and be part of many events ranging from small local meetups to the largest national multi-day conference, and the energy in the search marketing industry is as strong now at all levels as it ever has been.

The Foundation:Strong Organizer Leadership
The first step in organizing a great one-day conference is in having a strong organizing committee.It is incredibly hard to pull off an event without having people from multiple companies, professional organizations, and various talents.You’re essentially assembling a team that will dictate how successful the event can be.Passion and commitment are critical through a collection of defined roles.You need the quarterback who is the leader and organizer holding it all together.This person is the tie-breaking vote on big decisions and is the quick decision maker on things that don’t need the input of the entire organizing committee.

The Venue & Logistics
Important decisions must be made early on in the process regarding the logistics of the event,including the time frame to hold it, the format of the day, the goal attendance number,necessary food and beverage options, and what type of venue to secure.Some of these decisions play into the format of the day and program, such as the type of structure for speaking sessions, keynote(s), networking time, and sponsor funding.However, it is important to nail down time and place before getting deep into other aspects of planning.Even if you need sponsor dollars to cover venue and setup expenses, getting a tentative plan is necessary to sell the concept to stakeholders.

Event Programming
The format for the event sets the tone and expectation for sponsors and attendees, and is the next critical planning step.Some of the format might have been woven into the venue selection and planning phase, but this is where things get granular.Once the format is outlined and the speaker needs are defined, it is time to craft the speaker guidelines and call for speakers.Some events allow sponsors to have speaking slots and others have strict rules to keep the pitch process totally neutral, excluding leadership committee members and sponsors to preserve neutrality in the content for the event.Regardless of the approach, it needs to be well-defined and documented prior to the call for pitches. The pitch process should be easy to understand and the leadership team or a defined selection committee must be prepared to evaluate pitches as they come in and after the deadline.

Sponsorship Support
It is easiest to seek sponsorship support with a date, venue, and speaker lineup.When you have had years of success, it is much easier to package up the past attendance numbers and sponsor exposure stats to sell sponsorship much like any marketing campaign with impressions, engagement, and other KPI estimates. In the first or early years, the best bet is to sell the idea and the potential, and while cash sponsorships might not be as appealing to potential sponsors, in-kind sponsorships are often just as valuable.Getting a venue sponsor, food and beverage sponsors (breakfast, lunch,happy hour), giveaway sponsors, and other creative ideas can help offset costs without taking on debt that must be recouped by attendance registrations.

Attendance Promotion
By this point, you now have a great product to sell.You have a venue, a strong speaking lineup,sponsorship support, and the ability to get a lot of publicity for the event through all the stakeholders involved.Utilizing social media, email, word of mouth, and other outreach, each stakeholder group can reach their own audiences to help promote the event alongside you.Providing them with a standard brand and message blurb to use in their outreach is important to drive potential attendees to the registration website.Whether this is a site hosted by the leadership group, an affiliate organization, or on a third-party service, this is where all the important information about the event is housed and where you want to drive traffic to.It is important to continue to promote the event and push for registrations throughout the period leading up to the event.For a one-day event, it will draw local attendees who have it on their work calendars but wait until late in the process to register.

Finding the balance between incentivizing to get early registrations while waiting out the procrastinators is important to make sure you have an idea of how many attendees to expect leading up to the event day.

The Event
It is probably a given at this point that with everything else falling into place, you can’t leave anything to chance or unorganized on event day.
*Programs, badges, and swag items organized and ready to hand out
*Registration table staff in place, make sure they know the full process, and that check-in goes smoothly
*Photographer ready and their plan in place
*Food and beverage plan organized and covered
*Speakers and moderators know where to be and when A/V in place and contingency plans lined up (microphones go out,screens go blank, etc.)
*Mentions and shout-outs to sponsors
*Post-event posting of presentations and thank you gifts to sponsors

The format, scope, and unique aspects of your one-day conference will impact the steps you take that lead to your successful event.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 24th, 2017
  • Posted by admin

Create SEO-Friendly Content

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Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content.

Here’s how to create content that both your audience and search engines will enjoy.

Create original content
There’s no point in creating new content if it’s not authentic enough to stand out.Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic.Your headline is among the first things that users will come across when carrying out a search.This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate.Also,make sure that your URL is relevant to the title, rather than a sequence of numbers that only makes it more complicated.

Focus on structure
It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first.Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.Headings also help search engines get a quick overview of your content, which is why it can be beneficial to feature your focus keyword at least once.

Use keywords
Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.Keyword research is still useful when trying to decide on the most interesting topics for your audience.Keywords can still be part of your content, provided that they are added in context and at the right balance.There’s no need to sacrifice the quality of your content to include more keywords,as keyword stuffing can lead to the opposite of the result you want.

Aim for readability
The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors,and the sentence structure.Online readability tests allow you to learn the “reading age” someone needs to understand your content, and they depend on:

*sentence length
*number of syllables per words
*frequency of passive voice

Include internal and external links
Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other.This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics.External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content.It’s more useful to link to reputable sources, as these links have bigger credibility.

Optimize images
As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images.All you have to do is keep in mind a few simple tips:

*Always keep the file name relevant
*Be careful with the file sizes, as they affect the page speed
*Don’t forget to add alt text, or else a title for your image
*Think like a user when naming your images
*Focus on quality images and avoid generic ones

Takeaway tips
If you want to create SEO-friendly content, here’s what you need to remember:
*Focus on user intent
*Be authentic
*Come up with the best headlines for your content
*Pay attention to the content’s structure
*Use keywords wisely
*Edit, proofread and aim for readability
*Use both internal and external links to add further value
*Optimize all your images to gain new opportunities for search ranking.

Source:Searchenginewatch

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 23rd, 2017
  • Posted by admin

Best for Your Business Long-Form or Short-Form Content

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This means there is no universal rule when it comes to the “best length” of website content because it depends on your audience, your product, and your business goals.

Let’s Define Long-Form and Short-Form Content
Just like there are different types of content (blogs, YouTube, podcasts, etc.) you can use to reach your audience, there is also a science behind choosing the best length of copy.Long-form content is typically 2,000 words or more.This type of material is usually seen as whitepapers, e-books, and how-to guides.Short-form content is typically any written copy that is around 1,000 words.Things like social posts, blog posts, and emails are great examples of short-form content.

Does Copy Length Matter?
Long-form content and short-form content are just tools marketers can use.Neither tool is necessarily better than the other,but each should only be used in specific situations and for a particular reason. Whether you are looking to produce relevant content for an e-book or you want to write content for a page on your website, you need to consider the interests,purpose, education, and intent of your customers.

Here are some times when long-form copy is best for a marketing strategy:
*High-end products and services that are on the higher end of the price scale
*Goods and services that require more commitment to purchase
*Business-to-business sales often require longer copy because the purchasing cycle is complex and very long.

At the same time, there are times when short-form content will have the most impact on your marketing efforts:
*When your readers are familiar with your business and trust your products and services
*Less expensive or commonly used products often benefit from description pages with short-form copy.
*If your customers have already qualified themselves as ready to purchase from youSome forms of content require short content (PPC ads, email subject lines, etc.).

You Find the Best Length for Your Copy
Since there is no rule for the best length of content to use in all situations, you can use some principles to determine the best length of content for your given situation.

1.How Much Do Your Customers Know?
Long-form copy can significantly outperform shorter forms of content when your readers need more education about your products or services.This is because long-form content provides more space to share your information, and you will see this used a lot on product description pages and new product launches.n cases where your customers don’t know much about your offering, it might be best to use long-form content because it is perceived as more valuable and trustworthy.However, if your readers are familiar with your brand and products then you should use short-form copy to increase your conversion rate.

2. How Interested Are Your Readers?
Your audience comes to your content with a pre-existing interest in your offer.Readers with a higher level of interest are more likely to read lots of information and details about the product before buying.However, if your readers are not interested in your offer then you will likely want to use short-form content to capture their attention and not smother a conversion under thousands of unnecessary words.The length of content depends on the enthusiasm your audience brings to the table.This is precisely why you should consider the intent and interest of your audience before choosing what types and length of content to produce. You can look at metrics like Time On Page,set Events, and refer to the User Flow in Google Analytics to learn more about the interest of your audience.

3. What Resources Does Your Business Have for Content Production?
It takes time and resources to make excellent content that is relevant to your customers.It goes without saying that it will take more time and resources for your team to make long-form content compared to short-form content.This is why your business needs to prioritize the type of content you produce based on the needs of your customers.The bottom line is that your online content needs to be entertaining and valuable for your readers.Google continues to tweak their algorithm to deliver relevant content to their users.This means you should mimic their strategy and produce content, regardless of length,to meet the needs of your readers.

4.What Is Your User Intent? Use Keywords to Mimic Their Intent
Once you identify the length required for your content, you should work to develop a set of keywords to integrate into the final production.These keywords should match the intent of your customers because these keywords will signal search engines that your content is relevant and you will rank higher in search results.Along with keywords, you can also bump the SEO value of your content by using sub-headers.

5.What Are Your Business Goals for the Content?
Finally, think about your business goals when deciding on the proper length of content.Even though I put this question last, it is crucial because your goals matter.Since you will be spending time and resources to produce content, you should think about why you are making content in the first place and what you consider a goal of your business.Since both long- and short-form copy have their positive and negative attributes, your business can benefit from considering how short-form copy could hurt your business goals.

Making the Best Choice for Your Business
Now that we have discussed the differences between long-form and short-form content, be sure to choose the best length of content based on the needs of your customers.At the same time, consider the context of purchase,so you integrate various elements of a conversion into your decision.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 22nd, 2017
  • Posted by admin

SEO Mistake Is Lack of Distribution

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One of the most common mistakes I see amongst companies investing in SEO is that they’ll write 4-5 internal blogs per month.

Why External Content is Crucial
I’ll give you the CliffsNotes version.Google views your site as authoritative when other sites link back to it.They don’t want to see a site that is spammy linking back to your site.If you try and manipulate the system, you can get hit with a Google penalty and your site won’t rank at all.You don’t want this.

Distribution
When a company with a low domain authority writes 4-5 internal blogs per month, nobody is going to see the content.If you have a decent domain authority and you are writing great content,there is a good chance it will get found on Google’s search engine, which is exactly what you want from an internal perspective.You have to make sure your site has enough authority and credibility for your blogs (and your site) to rank.

Key Ratio
For every one hour your business invests into SEO, 45 minutes should be spent looking for distribution and 15 minutes should be spent writing the content.If your website ranks for long tail keywords for every blog post you write, you can disregard this ratio.For the majority of sites that are having trouble ranking, this is where your focus needs to be.

Harold’s Hockey Shop
Let’s say Harold just opened up his hockey store in downtown Columbus.There are 10 other local hockey shops around town that he has to compete with.His ultimate goal is to get on the first page of Google search results.This is a tough task considering his website is brand new and he is competing against hockey shops that have been in business for 10-plus years.If I were managing Harold’s SEO, before ever writing an internal blog post, I would reach out to the following types of publications to start my distribution strategy.

Outreach Strategy
*Local blog on the Blue Jackets (Columbus’ NHL team).Harold is a huge fan and could contribute valuable insight.
*National e-commerce site like TotalHockey.com where Harold could contribute content to their blog about the top skates for high school players on a shoestring budget.*Local newspapers and media outlets where Harold could eventually be used as a source for pond hockey and ice skating related quotes.

Focus on 4-5 external blogs
If Harold was able to forge relationships with 4-5 relatable sites like the ones mentioned above per month, he would not only be reaching his target audience with quality content, he’d likely get valuable links pointing back to his site.He would also gain awareness for his brand and he could generate referral traffic from his brand name being mentioned within each blog post.Harold will still need to make sure the foundation of his site (on-site SEO) is in good shape and the user experience is top notch. He needs to submit his local address to a local directory,like Moz Local or Yext.Contributing external content is just one piece of the pie.Yet it might be the biggest piece of the pie that is most overlooked.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 21st, 2017
  • Posted by admin

FAQ Of Content and Search Marketing

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Today, you can find FAQs on all types of websites, from local “Main Street” shops to globalmultinational corporations and everything in between.FAQ pages help people find answers to questions — and in doingso, can help improve customer service and the user experience.

For small manufacturers, a general FAQ page can provide answers to standard questions such as:

*how to place an order, or if a minimum order exists.
*what credit terms are.
*how to schedule a tour of the facility.
*how shipping works (e.g., “Do you ship worldwide?”)
*what your industry certifications are (e.g., ISO.)
*how you handle custom orders or applications.

But FAQs can cover much, much more than standard business questions; they can also provide information related to products, services and processes.For example, doing a search for, “Metal stamping frequently asked questions,” turns up a fair number of FAQ pages for various companies,but I particularly like this one from Advantage Fabricated Metals.What my agency likes about FAQs like this is that they deliver so much value —especially with regard to content and search marketing.

1:FAQs can be repurposed for e-newsletters, social media and moreBecause they’re so easy to create, FAQ pages make fantastic cost-effective content for small manufacturers — and the reason is that they don’t require the outside expertise of a copywriter or marketer.What I like about FAQs pages, however, is that they can be repurposed, an important benefit for small manufacturers on tight marketing budgets.E-newsletters:we first created content for an e-newsletter and then repurposed it into an FAQ for the website.But you can start with an FAQ web page and repurpose it into an e-newsletter article or create a brief Question/Answer blurb for the newsletter and link people to the full page.Social media:Repurposing FAQs for social media is easy:simply take a question/answer and use it to create content specific to the platform.Don’t forget to include a link back to the FAQ page!More detailed PDFs:The PDF had been formatted to look like a four-page brochure and included all the FAQs, plus illustrations relevant to the topic I had been researching.The benefit of a PDF like this is that prospective buyers can save it to their desktops and/or print it out.Posters:Whenever I walk into client work areas,I’m always surprised by the number of posters hanging around.No, not NASCAR or other sports, but posters provided by suppliers that contain useful industry information (thus they tend to hang around for a long time).

2:FAQ pages can help with organic search rankings
A small manufacturing client wanted to increase the company’s exposure for a specific product it manufactured.After some preliminary research, we discovered the information provided by other industry websites, including Wikipedia, was downright terrible and highly inaccurate.Based on our findings,we created multiple FAQ pages related to the topic and grouped them together on the website.In total, we created three new FAQ pages and then linked the existing service and product pages to them and vice versa.We also used the FAQs as the basis for the monthly newsletters and content for social media.

3:FAQ pages can be used as Sitelinks for AdWords
At my agency, we don’t like seeing content serve only one purpose; so when this same client initiated their AdWords program, we used two of the FAQ pages for Sitelinks.We were pleasantly surprised to see one of the Sitelinks get clicks — in fact, it got 10 percent more than the standard RFQ Sitelink we had also included (because “everyone else had one”).In conclusion…FAQ pages are the unsung workhorses of content and search marketing.While any company can create FAQ pages, they’re particularly beneficial for small manufacturers because they’re easy to create and provide maximum bang for the marketing buck.

Source:Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 20th, 2017
  • Posted by admin

Establish a Strong Social Media Team

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Every company needs to be concerned about how they appear on social media channels.It isn’t just enough to have a presence — you need to have a complete strategy for brand awareness, a team that understands how to represent your company, and plans in place to avoid disasters.

1.Establish Company Values That ALL Employees Abide By
Company values are really the basis for everything that happens in a company.Just a few things these values will determine — who is hired, how employees are treated, how customers are treated,how teams will work together,and how employees are expected to behave at all times.Every decision by every employee should be impacted by the values of your brand.The customer goes online and leaves bad reviews about the company.Or,the customer reaches out on social media and the social team has to try and fix the problem (which can causeturmoil between departments).The customer may even record the conversation and post it on YouTube (it happens).The customer could write articles, do a review video, call the news…you are looking at an online reputation management problem you don’t want.This could all be avoided by setting the values you want to be reflected by every employee ahead of time.Remember, setting expectations and establishing values ensures consistency for the long-term.No matter how much time passes or how much employee turnover occurs, you want to always be a good company to work with.

2.Hire Based on Company Values
When researching employee candidates, my recommendation is to go beyond scanning their social networks to see if they are an appropriate fit.Dig deep into conversations they have online.Don’t just look at tweets, look at the “tweets and replies.”How do they act when they think not everyone can see their comments?

Find the date when they left their last job and use it in Twitter advanced search to see how they talked about the company they left.Check Facebook conversations with friends (I check their recent friend pics and review conversations).Drunken pics don’t matter; what matters is their behavior overall.When interviewing, give them mock scenarios and ask them to explain why certain things may be offensive, like the following social shares.If they can’t tell you what is wrong with them they might not be a good fit for your company.

3You MUST Have Disaster Protocols in Place
No one expects a disaster, but they do happen.Sites are hacked, servers go down, high-level employees get arrested and end up on the news…things happen!Break down what needs to happen in differentsituations — what do you want said, what departments do you want them to contact, do you want it documented, etc.

Here are good protocol starting points:

*Crisis Management
*Complaints
*Trolls
*User error
*Support / Help / Questions / Requests / Suggestions
*Billing issues
*Website issues
*Avoiding sharing from personal accounts

Lastly, create a contact guide for your social team with cell numbers of those running different departments so they can always reach someone in an emergency.This is especially important if you have a remote team.

Do Your Company a Favor, Create a Strong Social Team

If your company wants to create a strong social and community team that will protect your brand,the best thing you can do is to have values that will make your brand memorable, create a team that will protect your brand, and have disaster protocols ready — just in case.

Source:Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 18th, 2017
  • Posted by admin

Marketing Is Great For Your SEO

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Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses.With influencer marketing, a much larger audience is suddenly exposed to your brand, which often results in a significant spike in traffic that can lead to more subscribers,followers, and leads.An even greater benefit of influencer marketing that some folks miss out on is the long-term SEO improvement.

1.Expanding your link profile
As much as Google’s algorithm has changed in order to eliminate junk listings from search results,backlinks are still important when it comes to determining your position in the search results.This is a primary reason why guest posting has gained popularity, as marketers and brands create content topublish on the sites of influencers or influential brands.When you create content with the purpose of generating targeted referral traffic, providing value to an extended audience,and improving your reach, you’re also generating organic and natural links that will enhance your backlink profile in the search engines.

2.Growing site traffic
I mentioned how influencer marketing can generate significant traffic for your site.This traffic typically comes from referral links, but you could see an increase in direct traffic as well.This was confirmed by the Moz study referenced above, in which traffic is the fifth most influential factor on the algorithm.Guest posting is just one way to generate traffic.When you form connections and build relationships with influencers, they will share your content across their social channels,where it will be picked up by your audience.

3.Bringing the content home
A good relationship with an influencer isn’t developed quickly, but it can bring a tremendous amount of value once established.While many of the top influencers tend to be incredibly busy,you may be able to get a guest post on your own site from a mid-level influencer with a growing audience.Not only will you gain the benefit of a traffic boost, but that content could also start generating inbound links.Other people will likely curate that content and link back to it, or quote the influencer in their own posts or to link back to your content to cite facts and statements from the influencer.

4.More visibility with video
Take this as a solid opportunity to work with an influencer to produce more than just blog posts.Diversifying your content not only expands your reach to different audience segments, but it can also give you more of that coveted first page real estate in organic search.A video interview with an influencer, audio from a podcast, or interview segments divided into slides with striking visuals can give you a significant bump in search visibility.While these efforts won’t contribute directly to the search visibility of your site, it’s always a good idea to have other entry points into your funnel, such as videos.When the influencer’s audience searches for content related to that influencer,they’ll find your videos optimized and co-branded,which will ultimately give your own brand a lift among thosenew audience segments.

Working with an influencer in the ways I listed above can give you a lift in organic visibility, but you shouldn’t approach influencer marketing as a means of “using” or “leveraging” the influencer.The best results will come from a mutually beneficial relationship where respect is established.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • March 16th, 2017
  • Posted by admin

Your SEO and Content Teams to ‘Play Nice’ Together

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The growth of content marketing has created a permanent shift in the way marketers view SEO.Rather thantaking a purely technical approach to link-building, many SEO agencies are now expanding their services to include content production and promotion as a way of supplementing other ongoing optimization efforts.

Content marketing also has very different goals from search optimization.While SEO primarily attempts to improve visibility and acquire new customers, content marketing covers a multitude of goals, including new acquisitions,customer service, lead nurturing, PR, social engagement boosts and more.

1.Find a balance in quantity and quality
Your content team will want more quality content, but the SEO team might be more focused on quantity of output.The more content your teams can produce, the greater your company’s chance will be for showing up in search results for a wide range of search terms the team is targeting.Unfortunately, there is a ceiling for how much content you can produce before something gives out.If you focus too much on quantity, the quality of your content will take a hit as your teams struggle to produce more and more.

2.Focus on evergreen content.
SEO wizards have one job to do: build organic visibility to keep traffic flowing in.Your content team needs to align with that goal by producing the right kind of content.Jumping on trending topics and industry news can provide a significant spike in traffic immediately, leading to brand lift and new lead acquisitions. Your team should prioritize content that is highly useful to readers and contains actionable advice around those pain points.It’s critically important for SEO and Content to team up in this area, because it creates a beautiful traffic loop that has long-term benefits for your brand.As evergreen content grows traffic, gains links and deepens engagement,the search engine will eventually serve it more often for relevant searches.

3.Incorporate keywords.
As mentioned above, your SEO team should already know which keywords will improve visibility,but these keywords have to be used if you want to be seen.It’s not uncommon for content writers and marketers to balk at injecting keywords into content.Rather than pushing a writer or your content team members to pigeonhole specific keywords into their writing, let them produce the content that most naturally targets the audience.This method should creatively slip in some of the target words and phrases the audience searched for.

4.Review and reporting
This includes generating traffic, engaging the reader, contributing to conversions and ultimately pulling its weight in the funnel.Those reports need to be shared with the content side of your business. This way, both teams will recognize which topics or formats have the most significant impact and which of the poorly performing approaches need to be eliminated from the content strategy.

Conclusion
SEO and content marketing, you’re dealing with two very different disciplines that should operate together, since many common goals are shared.The success of one team greatly depends on thecontributions and dedication of the other.Whether you’re working with in-house, remote teams or a combination of the two, know that teamwork and consistent communication are crucial.

Source:Entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.