• December 8th, 2016
  • Posted by admin

SEO Meaning Is Now ‘Search Experience Optimization’

‘Search Experience Optimization’instead the search engines have started to write logic that,to their best estimation,is what a user experience should be on a website.Some of the criteria they are now measuring are site speed,mobile optimization,site structure,content,and dozens of other signals that should give the algorithm an idea of whether or not search engine users are getting what they expect from a website. Basically what I,and dozens of other SEO industry experts, have been writing about for years has now come to fruition.We’ve exited the era of search engine optimization (SEO),and have now entered the new age of search experience optimization (also… SEO).Specifically,you need to think about your website visitors at every stage of your web design and marketing process.And this can be done easily with a series of question and answer audits you can ask yourself as you’re creating your marketing campaign.For instance,if you’re designing a web page and you’re wondering how to make it appear in the Google search results,you should start by asking what your customers are typing into the search engine.This sounds rudimentary,but think it through for a moment.

Embrace mobile
you may be shocked to hear that most people use smart phones and that smart phone searches now account for a more search volume than desktop searches.However,if you’ve been living in the world with the rest of us,this isn’t too surprising.So,if everyone is using mobile shouldn’t you likewise be optimizing your site for mobile traffic?Last year,Google made waves in the SEO community by releasing a major algorithm update that specifically improved the search engine visibility of mobile optimized sites over their less optimized competitors.we needed to start prioritizing the needs of mobile internet users.You see,mobile users don’t have the same bandwidth as desktop users.They have data limits and often the speed of their internet is much lower than a desktop computer.So,if they’re trying to interact with a page that has a lot of data and animations to load,it’s going to take forever for them to actually see something on their mobile device.So,instead of building a website that is dramatic from a visual standpoint,but requires the equivalent effort of a million hamsters running on wheels to power up a switchboard to manage all of the data and bytes your site is throwing at the visitor,you should probably go with a more “minimalist” approach.

Pay Attention To Your User Experience Metrics
Once you’ve optimized your website content and the mobile experience,the next steps are heavily data driven.You should now begin understanding what is happening when visitors are coming to your site and how they are interacting with it.To do this,you can utilize robust tools like the one Mitul’s group offers,or for those that don’t have the budget,you can analyze your Google Analytics data,which is free to use.What you’ll want to look for are signals that tell you if you’re providing a positive user experience past mobile speed and onsite content.To do this,look at metrics like time on site,bounce rate,pages per visit,return visitor rates,and conversions.This data will give you insights as to whether your visitors are enjoying themselves once they are browsing your site.Once you identify problem pages or sections,work on optimizing those through A/B testing.

Don’t Forget Social Media
Finally,you’ll want to ensure that you are not just giving lip service to the idea of social media.Regardless of how dry and boring your industry is,you need to be engaging on social media.On social media.So,it’s only logical that if you’re trying to measure whether a site is providing a great user experience,that there would also be a social footprint signaling this.So,make sure that you’re sending links back to pages on your site when you are posting on social media.And don’t just link back to your homepage,but link to product pages,your company information page,and your location pages.These are all places that should be getting signals from the social networks.So,if you’ve been wondering how to get your website to rank well in the search engines and have been wondering what the secret sauce is,you can forget about some mystical equation that perfectly balances links,keyword density,and unicorn dust.It doesn’t exist.And that’s a good thing.Because search experience optimization is a much more common sense endeavor and anyone can figure it out with a little bit of time and effort.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • December 7th, 2016
  • Posted by admin

Some Tips for Effective Networking

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Networking is inevitable in any business.As marketing is a very huge and dynamic industry,there will always be collaborations,and partnerships between brands,and engagement with customers,thus the need for networking.

Networking Opens Opportunities
Venturing out of your comfort zone enables you to explore more opportunities.Partnership with other like-minded companies or individuals who share the same vision and business goals are good results of networking.Not only that,it will open doors for collaborations,sales leads,joint ventures,speaking gigs, or writing opportunities you would have access to.

Networking Gains Your Confidence
Breaking the ice and striking up a conversation with people you don’t know tests your limits.You have to come up with creative ways to start a conversation and sustaining and probing your prospects well enough to know what types of business and tools they are looking for.In doing so,you boost your confidence level,which makes your next networking attempt even easier.

Networking is a Learning Process
More often than not,networking sessions happen during conferences and industry events.These are great opportunities to update yourself not only from the conference presentations but also from industry people who practice their profession.You can learn their best practices and find out how they were able to overcome challenges,which might be relevant to where you are in the business cycle.You can always learn something new in networking.

Best Representative of Your Company
First and foremost,know that networking is often a face-to-face interaction and it may be the first impression people have of our brand.You should always keep your company’s best interest in mind.After all,we personify our companies.We are the human representations of what it does and what it offers.

Right Mindset
it is,the people you speak with will be able to tell.If your main goal is to make a sale,it is notconducive to building a real relationship. You will come across as spammy and insincere.Show genuine interest in your potential business partner–pay attention to what they say,what they need,and what they do best.If you have a hard time coming up with a conversation starter,ask them about their company,and what their role is.Most people like to talk about themselves.So,ask open-ended questions to start conversations.More importantly,listen to what they say.

Build Relationships
Go into a conversation with the goal of establishing a long-term partnership,and not just making a quick sale.Lasting relationships are mutually beneficial partnerships.Some successful networkers even go as far as doing research work before networking.

Follow-Up
If you meet someone who has business needs your company can solve,follow-up immediately.Don’t wait to send feelers four weeks after.They might not remember you at all.Best to send an email immediately upon return to office the next day.Just remember to be personable and focus on how you can help,not what you have to sell.

Tools for Business Networking these are:

*Business Cards
Business cards will be your main weapon in increasing your business network.When you attend a conference with thousands of attendees,be sure to bring at least two packs of your business cards to give away.This is a valuable tool for your networking success.When receiving a card,do not just simply put it in your pocket.Take a moment to read what is written on the card.Not only will it enable you to ask smart and valuable questions,but it also shows respect to your potential lead.One other tool you can take advantage of is Camcard.It is a business card app that allows you to scan,manage,sync and exchange business cards all in one place.You can quickly enter business cards,or exchange business cards digitally.One good thing about this tool is you can access your business contacts anywhere.

*LinkedIn Profile
Create a LinkedIn profile if you still do not have one.If you have an existing LinkedIn profile already,make sure it is updated with your newest job title,most recent published works,and newest collaborations.LinkedIn is the ultimate social media channel for business professionals,so if you want to be taken seriously,make sure that you have one.

*Use Twitter
Whenever you are at a business conference,intensify your social media postings on Twitter.Most conferences have a customized hashtag,and attendees use this to post relevant takeaways.Take advantage of this channel to join virtual conversations.This might score you an invite to an awesome after conference party.

Final Thoughts
There are many ways to strategically represent yourself,and your company,but these basic tips and tools will help you gain business contacts,and hopefully close deals.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • December 6th, 2016
  • Posted by admin

Modify Your Website More Visible In Search Engines

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It’s no wonder that so many companies are scrambling to get involved in search engine optimization SEO, a strategy that helps businesses rise to the top of search rankings for queries related to their business,products or services.To the outside observer,SEO often seems complex,intimidating and bogged down with technical logistics.But it doesn’t have to be.

Here are easy ways to modify your site more visible to search engines:

1.Optimize every page of your site with rich content
This is by far the most complicated item on this list,but it’s fundamental.Without it,you’ll be hard-pressed to get visibility in search engines at all.All of your pages,especially your main lineup (home, contact,etc.),need to include concisely written,descriptive content.Ideally,this content will be optimized for specific target keywords and phrases (as long as the text doesn’t seen unnatural).

2.Unique title tags and meta descriptions for every page
Title tags serve as the headlines of your pages in search engine results pages (SERPs),while meta descriptions serve as the descriptive text.Not only do these constructs inform Google about the content and purpose of each of your pages,they also dictate how your pages appear in search results.In this way,they serve a dual purpose:They rank your pages higher and increase click-through rates from users on search engine results pages.

3.Weed out 404 errors
404 errors are annoying for users and may interfere with the number of pages Google can index.By themselves,they’re unlikely to hurt your rankings,but it’s still usually worth setting up a 301 redirect or restoring the page if you notice a 404 error where there shouldn’t be one.Designed to automatically make 404 pages fun and useful,or automatically 301-redirect them to another page,such as your home page.

4.Make your content easily shareable
This is a simple change,and if you haven’t done it already,you’ve probably missed out on some significant opportunities.On your blog page,feature social share icons so your users can actively and easily share your content socially.Social shares don’t contribute to rankings directly,but can make your pieces more visible,making it easier for them to earn more inbound links.

5.Optimize your images
It doesn’t take much to get your images into optimal shape for search engines;all you have to do is title your images accurately;write an accurate,keyword-rich description;and include alt tags and a caption to categorize and describe the image’s role on your page.If optimization is done correctly,your image will be indexed and searchable in Google Image Search–an indirect,but valuable route for online searchers to get to your site.

6.Include structured markup
These are rich snippets,and if you want to get featured like this,you’ll need to include structured markup for various types of content on your site.I don’t have the space to get into the technical requirements,but the industry standard and it’s got some great guides on the subject.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • December 5th, 2016
  • Posted by admin

You Don’t Know About SEO

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*Viral content is n’t as valuable as you think
Viral content is incredibly rare,and usually random.You aren’t going to be able to predict what will capture the attention of the people of the interwebs,and devoting resources to create the next big thing is probably not the best use of your SEO dollars.The right kind of advertising can boost your business and help establish your brand in the minds of consumers.But for brick-and-mortar businesses with a local audience,chasing elusive viral content is a waste of time and money.

*Bad SEO is bad for business
Black Hat SEO evolves as search engines (I’m looking at you Google) change the rules about what’s good,and what’s bad.Tactics that were once acceptable become toxic as Google works to block those seeking to game the system.Here’s the good news.Google goals have not changed.As long as you understand that the end result of all these tweaks and upgrades is to deliver quality results to the end user,you have nothing to fear.Fill your website with quality content,link only to other quality sites,and stay on top of innovations (like mobile web),and you’re golden.

*Duplicate content can hurt your SEO,but not always
Speaking of how black hat status changes over time,duplicate content isn’t as bad as it once was.As long as you use canonical tags when you republish content on your site,duplicate content isn’t as devastating for your ranking as you might imagine.

*Incoming links are not always good SEO
Incoming links are awesome and a great way to boost your rankingmostly.Except when the place that is linking to you has some sort of authority issue.Questionable domains and sites unrelated to your industry can hurt your rank.Quality is far more important than quantity.

*Everything must be relevant
your website must be related to your website’s focus,or at least to the focus of the web page.Image descriptions,HTML tags,title,subheaders,and other page attributions should all be semantically related to the purpose of your website or the page itself.

*You can be your own SEO expert
One of the biggest secrets in SEO is automation.There is a learning curve,and SEO experts have already rounded the bend. But that doesn’t mean you have to hire someone to manage your SEO needs.You’ll just have to learn how to use the tools.

*You must be mobile friendly
If you weren’t looking at your own mobile device and did happen to glance around,you would have noticed most people focused on their phones instead of talking to the other people around them.We won’t analyze what this means for society as a whole,but you do need to think about what it means for your website.If your site is not mobile-friendly,and you won’t rank in mobile search results.All those people using Google on their phones won’t see your site.All that potential business lost.Mobile search is the pinnacle of local SEO.Your site could be dominating the mobile SERPs,because most local businesses still don’t get it.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • December 2nd, 2016
  • Posted by admin

Google’s Fancy New Mobile Testing Tool

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If you are not mobile ready,you are leaving money on the table–or handing it to a competitor.
Fortunately,Google is offering another free tool to test the mobile usability of your site (not to be confused with the old Google mobile testing tool).The new tool will crawl the site as a mobile client and provide you with feedback about issues it finds.It will also provide you actionable tips you can take so that you can improve the experience for mobile users.

Here’s what you need to know about the new Google mobile testing tool.

1.Simple user interface
When you start using the tool,you’ll see that it’s not too complicated at all.Really,there’s only one field where you can enter anything.That’s where you enter the URL of your site.There’s no button to press.You just hit the enter key once you’ve entered the URL.The tool will spend a few moments crawling your site.Once it’s done,it will give you an answer about whether or not your site is mobile-friendly.

2.linked to Google Search Console
There are a link in the “Next steps” section on the mobile testing tool’s results page that will take you directly to the report.It’s labeled “Open site-wide mobile usability report.”Click on that and you’ll open the Search Console in a new tab.The link will take you straight to the Mobile Usability report under the “Search Traffic” header of the left-hand menu.At the top of the report,you’ll see a line graph showing you how many mobile usability problems Google noticed over the past few months.Below that,you’ll see a table describing each problem.Click on it again and Google will show a pop-up that gives you the opportunity to check the site again for the problem–that takes you back to the mobile usability tool.It also provides you with actionable steps about how to resolve the issue.

3.Reports on a variety of issues
Here are the types of issues you can expect to see reported on the Mobile Usability report:

Flash usage:Flash was all the craze among web developers.That’s because it looked cool and offered a professional polish to web pages wanting to make a statement.Then Apple delivered the iPhone & promised no effort to support Flash technology.As a result,it’s best to leave Flash usage in the past.

Viewport not configured:There’s some not-so-fancy HTML coding web developers have to do as Step 1 to make their sites responsive.They need to code a meta viewport tag.It’s a simple enough process,but some newer developers overlook it.The usability report will tell you if you neglected to add it.

Fixed-width viewport:That’s people can view your site on devices with various screen sizes.They can also decide to use portrait or landscape orientation when viewing your page on a mobile platform.That’s why you need to set the viewport to match the width of the device and orientation used to view the page,as opposed to establishing a fixed width.

Content not sized to viewport:Raise your hand if you’ve ever accessed a website on a mobile device only to find yourself scrolling right just to see everything that’s on the page.Google will let you know if your content is too wide for mobile viewers.

Small font size:people reading content on a mobile platform are often doing so on a device that’s not a whole lot bigger than a credit card.You don’t want to force your users to “pinch and zoom” just to read your articles.If you see this red flag in the usability report,Google is telling you to increase your font size.Touch elements too close:Another problem you’ve probably experienced when using a website on a mobile device is that you fat-fingered the wrong button when filling out a form.Buttons shouldn’t be so close together that it’s easy for a user to click the wrong one.Google will let you know if your touch elements are so close that users might have problems.Interstitial usage:It’s cool to open a popup when users visit their site on a mobile device.

That’s because the popup blocks page content and is often difficult to dismiss.Google will flag your site as user-hostile to a mobile audience if you’re using interstitials.

4.Get started-use the tool now
it’s important that your site is mobile-friendly.Fortunately,Google offers a tool to help you determine that.Use the tool after making any changes to your site to be sure that the updates haven’t created any mobile usability issues.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • December 1st, 2016
  • Posted by admin

Online Marketer’s Guide to Improving Search Rankings

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“There is a constant debate going on regarding the relevance of SEO for online businesses,but 30 percent is significant,so it still needs to be a focus for any online business owner.”If organic search can account for fully a third of your revenue,if not more,what can you do to grow that?Search optimization is a deep ocean,but here are some core areas where you can take action right now to improve your organic search visibility and win over a greater share of those 100 billion-plus monthly searches.

1.Craft unique,optimized descriptions
Don’t settle on default product descriptions generated by the manufacturer.While this makes the process of uploading content easy,it’s considered duplicate content,which makes it next to impossible to improve search rank for category and product pages.Make sure you include the value proposition and impactful benefit statements,which can help increase visitor-to-customer conversions.

2.Don’t forget about image optimization
Image optimization includes the image name or file name as well as the alt tag associated with the image.Depending on the design and layout of your store,you might also consider optimizing brief image descriptions for each product photo.Images and photos should be optimized with targeted keywords.For products,keywords should be specific to the product name,make or model and manufacturer.

3.Making valuable content in different formats
Content marketing is widely considered to be one of the fastest and most reliable ways to build organic traffic for any website,including ecommerce sites.But it can’t be just any kind of content.In order to gain referral and follow-through traffic,and get those readers into your funnel,you need to provide significant value.

*Use videos on your site,and product pages,but also host those videos on sites like YouTube and Vimeo.

*Create interesting and engaging photos that can be shared on social platforms,or put up/shared on Pinterest.

*Source content from your audience, including testimonials,stories,pictures of products in use and even customer videos to improve trust and social proof.

4.Set up your analytics
Make sure you’ve set up Google Analytics and that you’re checking your metrics.Watch for referral traffic sources you can leverage and monitor to ascertain where traffic is landing.This shines a light on content you can repurpose to improve organic visibility and traffic.

5.Ensure your site is mobile-friendly
Those sites not optimized for mobile use saw small-to-significant drops in search visibility.So,update your mobile experience.Otherwise,you stand to lose a significant amount of revenue.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • November 30th, 2016
  • Posted by admin

Common SEO Mistakes

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There are some common SEO mistakes that are tough to avoid.Testing optimization approaches is also difficult because you can’t verify your methods in real-time since search engines’rules are becoming hard to predict.While the optimization field is ever-evolving,some practices are proving effective,while others are harmful in the long run.Let’s review the top common SEO mistakes you should avoid so your business’website will bring the desired results to match your efforts.

1.Wrong Keywords
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords.While you might define your products and services in a certain way,it’s more important to understand what words your potential customers would use to refer to them.Sometimes the terms you consider correct might mean something completely different for other people,or could be too generic.In either case,you will be optimizing for all the wrong keywords.

2.Keyword Stuffing
You might think using your target keywords in every sentence of your content would boost your ratings.That strategy couldn’t be more wrong.That’s why keyword ‘stuffing’ or overusing your intended keywords,is not crucial to your SEO success.Such an approach would make your content unnatural and useless for its intended audience.

3.Creating Content That’s Not About Your Keywords
Another common pitfall in SEO optimization is producing content that is not actually about your keywords.This mistake is often a result of trying to fit a few different topics within a single piece of content,creating low-quality work just for the sake of including keywords,or optimizing for multiple keywords in one article.Your primary goal should be to produce content that truly corresponds to the questions and needs of your target audience,including using the right search terms.Then search engines will be able to trace your content as matching the keyword you are optimizing for.

4.Publishing Non-Original Content
This next typical mistake is related to the quality of your content.Instead of ripping off copy from other places or using software that ‘spins’ the content into a new shape,it’s worth investing in creating original and meaningful texts.This is the only way to make sure your website doesn’t get downgraded and pushed in the back of search results.

5.Title Tags & Meta Descriptions
Title tags and meta descriptions are essential elements of SEO that should not be forgotten.Another technical detail that content marketers sometimes forget is including image tags.The alt tags of the visuals you include in your content are important,as they are another sign of how you are targeting articles.Search bots cannot see the pictures – but they can read the alt tags and add this information in the way they index your pages.

6.Missing Quality Links
To get the best from SEO,content marketers today should grasp that the quality of external links included in content is more important than their quantity.That’s why it’s better to make sure you link to relevant,well-ranking websites with solid reputations – not just any site.It’s also useful to link back to sites that have linked to you,as this brings back traffic in the future.Another counterproductive practice when it comes to links is using ineffective anchor text.

7.Going Astray with Your Internal Links
There are also common mistakes when including internal links that you should watch out for.Naturally,it’s important to think about your top-performing pages and consider placing links to them in your content.This is a way to give them visibility and create additional traction.But make sure you don’t include internal links just for the sake of having them in an article if they don’t match the topic and focus of the piece.

8.Fast and Mobile-Friendly Experience
SEO optimization is not only about content and keywords.It’s also about the quality of your website,particularly its performance on mobile devices,which are users’top choice today.If you haven’t considered a smooth mobile experience for your audience,your rating on search engines can be jeopardized.The same goes for load speed,as search engines put an emphasis on that as well.

9.Forgetting About Analytics
Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website’s performance.With their help,you can see how your optimization is working for the different kinds of content and using various strategies you are trying out.

Source:searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • November 29th, 2016
  • Posted by admin

Tips For Bootstrapped Entrepreneurs

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The more backlinks you receive from authoritative websites,the more trust you’ll have in the eyes of Google,the more traffic it will send you and the more more high-quality leads you’ll generate for your business.The problem,though,is most link research and backlink checker tools are costly,and when you’re bootstrapping a startup,you money is best allocated elsewhere.While much has been written on backlinking,little has been written on backlinking for bootstrapped startup founders.

1.Columnist on an authority site
While some experts will want you to believe guest blogging is dead,the truth is guest blogging is still a viable link building strategy,if it’s done correctly and consistently.Having a high authority domain regularly linking back to your website can only mean good things for your ranking.

2.Collaborate with influencers in your field
It doesn’t matter what industry you’re in,what you’re selling or where you want to go with your online business,connecting and collaborating with influencers helps you go further,faster.The more trust you have,the more likely other influencers will link to your content and,you guessed it,the better your ranking on Google.Granted,it isn’t always easy or quick to collaborate with a mover and shaker in your industry,but the payoff is huge.

3.Making an epic resource
Craft an epic resource,such as an ultimate guide,a case study or a research-backed report.One that demonstrates your skills,knowledge and expertise and leaves experts no choice but to link back to you.With more than two million blog posts published every day,the 400-word list posts that were once a staple of blogging no longer suffice.

4.Get interviewed on podcasts
Here’s how it works.The next time you go on a podcast,and you’re asked where listeners can learn more about you,instead of directing them to your homepage like everyone else,create an interview-upgrade-a resource that adds to what you discussed in your interview,and direct them to that.Not only will you get more opt-ins,but you’ll also get a high-quality backlink from an authoritative podcast site.

5.Do reverse guest posting
We’ve all be there-spending hours pitching guest posts only to wait days without a reply.With reverse guest posting,the tables are turned.Instead of pitching to other authors,you invite them to write on your site.Many bloggers have a page on their sites with a list of the guest posts they have have published.With your’s added to the mix,that’s an easy backlink-one that requires minimal effort on your part.

6:Use’The Posterboy Formula.’
Think about it.Every business wants to prove to prospective customers that their products and services work.That’s where you come in.If you achieve results from using a product or service,tell the company.They look good in the eyes of others,and you get a high-quality backlink for your troubles.Everybody wins.

Source:entrepreneur.com

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • November 28th, 2016
  • Posted by admin

Technical Reporting For SEO

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The web gets more complex,with JavaScript framework and library front ends on websites,progressive web apps,single-page apps,JSON-LD,and so on,we’re increasingly seeing an ever-greater surface area for things to go wrong.When all you’ve got is HTML and CSS and links,there’s only so much you can mess up.The second problem we face with much of this is that it’s hard to know when something’s gone wrong,or when Google’s changed how they’re handling something.This is only compounded when you account for situations like site migrations or redesigns,where you might suddenly archive a lot of old content,or re-map a URL structure.

The old way
Those are great,but they require you to know you’ve got an issue,or that you’re looking and happen to grab a section of logs that have the issues you need to address in them.With that in mind,I thought I’d spend some time investigating whether there’s something that could be done to make the whole process take less time and act as an early warning system.

A helping hand
The first thing we need to do is to set our server to send log files somewhere.My standard solution to this has become using log rotation.This allows you to view logs for any specific date or set of dates by simply pulling the data from files relating to that period.Having set up log rotation,we can then set up a script,which we’ll run at midnight using Cron,to pull the log file that relates to yesterday’s data and analyze it.

30* status codes
Generate a list of all pages hit by users that resulted in a redirection.If the page linking to that
resource is on your site,redirect it to the actual end point.

404 status codes
Any 404ing resources should be checked to make sure they’re supposed to be missing.Anything that should be there can be investigated for why it’s not resolving,and links to anything actually missing can be treated in the same way as a 301/302 code.

50* status codes
Something bad has happened and you’re not going to have a good day if you’re seeing many 50* codes.

Crawl budget
A list of every resource Google crawled,how many times it was requested,how many bytes were transferred, and time taken to resolve those requests.

Top/least-requested resources
Similar to the above,but detailing the most and least requested things by search engines.

Bad actors
Many bots looking for vulnerabilities will make requests to things like wp_admin,wp_login,404s,config.php,and other similar common resource URLs.

Pattern-matched URL reporting
It’s simple to use regex to match requested URLs against pre-defined patterns,to report on specific areas of your site or types of pages.Provided it’s in a URL or HTTP request,you can set it up as a segment to be reported on.

Spiky search crawl behavior
Log the number of requests made by Googlebot every day.If it increases by more than x%,that’s something of interest.

Outputting data
Depending on what the importance is of any particular section,you can then set the data up to be logged in a couple of ways.Firstly,large amounts of 40* and 50* status codes or bad actor requests would be worth triggering an email for.This can let you know in a hurry if something’s happening which potentially indicates a large issue.You can then get on top of whatever that may be and resolve it as a matter of priority.so the data doesn’t have to be computed.Obviously the type of approach you use to do that depends a lot on the scale you’ll be operating at and how powerful your server hardware is.

Conclusion
Thanks to server logs and basic scripting Proactive notifications of technical issues is a necessary thing in a world where Google crawls at an ever-faster rate,meaning that they could start pulling your rankings down thanks to site downtime or errors within a matter of hours.

Source:moz.com

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.


  • November 25th, 2016
  • Posted by admin

Improving Your Website’s SEO

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We still remember when the only in-bound marketing you needed for a successful business was the Yellow Pages.If you needed a plumber,doctor or CPA,you simply looked in the big yellow book.You might also buy a quarter-page ad in those days to get noticed.Businesses can still pay more to boost their ads to the top of a website page.But,too many would-be customers people bypass such ads,believing that the “best” businesses are those that rise to the top of organic search listings.The first reason is that people,like the folks at Google, are continuously trying to keep these tricks from working:What works today may not work in three months.It’s a moving target.Instead,we find that consistency and quality are the keys to good SEO.With that said,the details of how to build good SEO can be complex.

1.Unique company name
You want people to be able to find you if they search (on Google or another search engine) for your company name,or something close to it.If you choose a frequently used name,this will be more difficult. For example,we initially named our company Group.

2.Construct a strong website
Make sure that your website describes exactly what you do,whom you do it for and how you do it.Use frequently searched terms in the descriptions.Embed the proper meta data,which should consist of strong page titles,good page descriptions and the right meta tags.Loading your site with hundreds of meta tags will hurt more than help.Six to ten is probably a good rule of thumb.

3.Embed a blog in your website
Add a high-quality blog to your website,and make sure that it’s embedded.If you let someone else (e.g.,Word Press) host your blog,you won’t build as much SEO when people visit it.Also post regularly,for example,once per week.Writing the blog posts yourself,moreover,will likely not be a huge challenge.If you don’t have the time,however,request permission to use content written by others or hire a ghostwriter who has reasonable rates.

4.Drive people to your website
Nothing boosts organic SEO like a consistent string of visitors to your website.We have been very successful using a combination of automated Tweets that each contain a link to a particular blog article,coupled with interesting short pieces of advice,quotes and pictures and videos.Tweets go out approximately once every four hours.When people click through to read the article,they go to the blog embedded on our website and improve our SEO.

5.Create your site more searchable
Including a site map can be helpful.There are aids available,such as Google Webmaster Tools,that skilled technicians can use to assess and improve the quality and searchability of your site.However,in the right industry,it can be invaluable.We have enjoyed very good SEO,which has put Whitestone Partners at the top of the listings for several years.Many of our clients have found us while searching on Google.

Source:entrepreneur

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.