• January 17th, 2017
  • Posted by admin

Your Brand Boosts Your SEO

In the past ten years,digital marketing has eaten into the market share of traditional marketing.
Despite this radical shift,a few centuries-old marketing tactics still return the highest on investment.Branding is one of them.

Brand name and affinity boosts search engine optimization in three critical ways:
*It drives direct traffic.
*Google indirectly includes it in the algorithm.
*It draws links better than non-branded content.

Building your brand results in the second largest traffic driver:direct traffic.

Some users come to your website via the queries they type in (organic),or via a link from a social media channel (social).Others come from other websites that have linked to your site (referral).Direct traffic (green) tends to get the second largest amount of traffic behind organic.When business owners and marketers infuse their social content,blog posts and directory listings with their brand identity and values,they remind online surfers of their name and eventually boost direct traffic.Think about it:how many times have you been scrolling through Facebook only to see a product you’ll need someday?The name of the company may not stick with you the first time,but after five or six exposures,it has a good chance of remaining memorable.When you have a need for that product,the name pops up in your mind,and the first place you go is Google search.You type in the url or something close and Google takes you to the website directly.The bottom line is that all television,radio and social media outreaches begin to coalesce into the memorability of the brand.The companies that have branded adequately enjoy a direct hit as the consumer types in their name and not a competitor’s.

Google–and its indirect brand evaluation–is watching
First,the search engine watches queries and where they go.People flooding your website for particular search terms attract the search engines’ attention.A positive correlation between certain queries and keywords prompts the search engine to designate the site with enriched “brand authority.”A robust,memorable brand attracts links from other websites as well. Links are a top factor in determining PageRank.The broadcast of your brand across the Internet eventually leads to mentions and even links on other websites.The “follow” links are a stronger indication of authority,but Google doesn’t ignore the nofollow links and even unlinked“mentions” of the brand name.The more,diverse backlinks from reasonable-authority sites a website has,the higher its rankings.The number of links is not the only way Google determines a website’s authority.Part of Google’s Panda algorithm aims to decode brand authority by dividing the number of incoming links by the number of searches.It would then compare the resulting fraction to competitors’ numbers.Google regards many incoming links existing with few brand searches as lower brand authority.After all,the incoming links could have been created with some encouragement from the company.If not many are searching for the brand,it hasn’t yet gotten a foothold in the market.

Branding builds reputation,which attracts links
The search engine has made it clear that any links coming back to a site should be earned through quality,useful content.It wants to see proof that a relevant website genuinely wants to share the content to enrich their own readers’ experience.Acquiring links can be a rigorous exercise involving calling bloggers and asking them to write reviews,or sending press releases to newspapers and online publications and hoping for a link.Because of the budget,time,and creativity required to earn authentic backlinks,people “game” or try to manipulate the Google algorithm precisely because they do not have exceptional content other sites want to link to naturally.Therefore,these purchased links indicate poor quality content.Google is proud of its own brand and wants to provide only the best information to its users.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 16th, 2017
  • Posted by admin

Skills to Learn Online Today

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Technological creep and advancement is pushing society towards a world of automation andconvenience.Yet,if you’re serious about succeeding in life,climbing the corporate ladder or launching that hot new startup,you’ll need some foundational skills that are virtually a prerequisite nowadays.There are dozens of great skills you can learn online to further your career or business prospects.

1.Search Engine Optimization (SEO)
SEO provides the very bedrock and foundation for skyrocketing your sales in any industry or niche.People are far more likely to purchase from you if you appear relevant in an onlinesearch versus paying to drive the traffic there.Clearly,by understanding and harnessing the power of SEO,you can send near limitless traffic to your site and put your selling on autopilot.

2.Web development
As technology improves across the world–and more and more devices begin to connect to the internet–the necessity for people to understand web development is going to increase.From the Internet of Things(IoT) to simple web design and development,learning and harnessing this powerful online skill can give you anenormous advantage in the world.

3.Online marketing
This isn’t just about SEO.This is about the fundamental principles that are driving trafficthrough mediums like social media and ads.Learn the mechanics of online marketing,and you’ll be able to drive considerable traffic and scale out whatever business you decide to create.This will also help you make money online through either passive income or active income activities.

4.Email marketing
Email marketing is alive and well.In fact,it’s one of the surest ways to make considerable amounts of money on the internet today.If you master the skill of email marketing,and learn how to build an effective sales funnel,you can virtually skyrocket your sales and income.This isn’t just about writing compelling sales letters;it’s also about understanding what types of emails get clicked on and lead to active interests and purchases.

5.Graphic design
Today,aesthetics are an important part of business and sales.Not only do you have to focus onfunctionality,you also have to focus on the overall design.By learning the highly important skill of graphic design,you’ll understand the fundamentals that make things attractive,clickable and thus,more saleable.Learning graphic design involves mastering programs like Photoshop,Illustrator and otherpopular tools that will allow you to create stunning visual designs.

Some of the world’s leading professionals are also the best copywriters.Imagine being able to persuade droves of customers to purchase just about anything from you.The skill of copywriting is definitely one that takes time to acquire,but it’s also one of the best skills you could learn.Use sites like Udemy and Lynda to sign up for an online course where you can learn the fundamentals involved in this highly lucrative skill.

Photography is filled with a variety of nuances and skills that evade most people interested in this field.Not only do you have to understand the art of photography itself,but also everything there is to know about cameras,lenses,contextual settings and how to enhance the imagery itself using photo editing software.You can use your photography skill set to not only make money by actively assisting others with event or portrait photography,but also by creating stock imagery that you can sell on a variety of popular websites such as Shutterstock and iStockPhoto.

8.Translating and languages
Understanding and learning foreign languages is an incredible skill to have and one that you can use in a variety of situations.Not only is this great to have when traveling,but it’s also a useful whenworking to translate and convey documents from one language to another.You can also use your knowledge of a second language to help tutor people online via Skype or FaceTime–maybe even making a little side income.It’s not difficult to pick up this skill online.

9.Statistical data analysis
Another great skill to learn online is statistical data analysis.We all know that,in order toachieve our goals,we need to get very good at analyzing data.Statistical analysis and regressionanalysis are two ways we can help to identify relationships between variables that can then be adjusted and refined in order for us to achieve our goals.Statistical data analysis is a great skill to have in a variety of situations.We can use it to analyze website traffic and to better gauge if our marketing efforts are paying off.

10.Psychology and human behavior
That curiosity has been a cornerstone in my understanding of why people do what they do and how best to leverage that information in business and in sales.This skill could benefit just about anyone out there,no matter what line of work they’re in.This goes all the way into contract negotiations,settlement talks,buying habits and a number of other arenas.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 13th, 2017
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Facebook Live Unveils Helpful New Features

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Facebook has announced new Facebook Live tools and features that publishers should find helpful.Among them:Pages can go live via browsers.You can appoint live contributors to stream on your Page’s behalf.You can highlight comments.And more!

1.Go Live From Desktops & Laptops
Facebook Pages can now go live via a web browser on their desktop or laptop computer.This will make it easier for a variety of broadcasters,especially those with daily vlogs,according to Facebook.

2.New Role:Live Contributor
Until now,only Facebook page admins were able to use Facebook Live.This was problematic if you had a large team of contributors because you had to make them page admins to allowthem to broadcast live on Facebook.But now your Live Contributors can simply start streaming live whenever something interesting or newsworthy is happening and you don’t have to unnecessarily give out Facebook page admin privileges.

3.Pin Live Comments
Facebook has added the ability to pin comments to the bottom of your live broadcasts.

4.Video Permalinks
Facebook is adding permalinks for videos.Facebook said that viewers who visit the permalink for your page will be greeted with a live video if you’re currently broadcasting.Plus,they will see all your previous live and non-live videos.

5.Crossposting After Your Live Broadcast Ends
After your Facebook Live broadcast has ended,you can now publish that video to multiplepages at once.Before this update,you could only crosspost your uploaded videos to pages that had the same business manager and pages with different owners.

6.Video Insights for Profiles
The Video Insights for Profiles metrics will include:

*Total minutes viewed.
*Total number of views.
*Total engagement (reactions, comments, shares).

In addition, these people will be get aggregated insights for every video they post on over 60-day periods,including:

*Total number of video posts.
*Total views.
*Minutes viewed,
*Total number of Profile followers.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 12th, 2017
  • Posted by admin

The Marketing Cloud Lived Up To The Hype

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What is a ‘marketing cloud’?
The marketing cloud is made up of a suite of cloud-based marketing tools coverin ganalytics,targeting,social media management,audience management,customer experience and more.It can be used to track and measure customer data,keep tabs on individual users and automate time-consuming tasks.It seems marketers are now beginning to recognise it as a viable alternative to traditional software.‘What the hell is a marketing cloud,anyway?’,a new report by ClickZ Intelligence,surveyed nearly 200 marketing professionals to discover their thoughts on the marketing cloud.Over half (52%) of respondents claimed to be using marketing cloud technology,with another 27% saying they were considering using it.Another 12% claimednot to know what the term ‘marketing cloud’meant.Although the majority were already using thetechnology,this suggests there may be some confusion amongst marketers around the term‘marketing cloud’ – backed up by interviews with senior client-side executives.

Does it work?
The question is:does this technology have a tangible effect on productivity and profitability?Anoverwhelming majority (82%) of respondents in the same survey said the marketing cloud had a positive impact on their organisation’s marketing,and 88% agreed that an integrated suite of marketing tools has a positive effect on business performance.In this case,‘grunt work’ can be massively reduced bymarketing automation.Reducing the time spent on tasks which don’t directly contribute towards profitability – like administration and database management – means teams work efficiently and productively.

Integrated or non-integrated?
Clearly,marketers value the marketing cloud,but getting it up and running isn’t always a smooth process.Before investing,businesses must first decide whether to use one vendor for an ‘integrated’ suite of marketing tools,or to rely on several different ones.Both have their pros and cons:integrated services offer more functionality and convenience,but tend to come with a higher cost.On the other hand,a ‘modular’ approach – where a business uses only the services they need,but provided by a variety of vendors – is often complex and difficult to manage.Understandably,juggling multiple systems has thepotential to become complex – especially when things go wrong.With an integrated marketing suite,the number of possible causes of any given problem are massively reduced.Nonetheless,a ‘modular’ approach,although more difficult to manage,can be appropriate to smaller companies that don’t require the broad functionality that an integrated service might offer.

The future?
It remains to be seen what the future holds for the marketing cloud.The market is stillyoung,and it’s not clear what innovations are on the horizon.Only time will tell which vendors and services will win out.But the marketing cloud is certainly a growing force–one which marketers everywhere are beginning to consider.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 11th, 2017
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You Audit Help Your Web Content

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Being able to spot thin content when you’re browsing different websites is usually pretty simple,but it can actually be very hard to detect when dealing with your own website.Auditing your content will help you know what you have to work with each year in case you need tomake any major changes.When auditing content,there are several things you’re looking to find and analyze and questions you can ask to get there:

*Is the content still relevant, or are you reporting on an outdated practice?

*Is the information and statistics in the article up to date?

*Are there any broken links or links to what are now poor quality pages?

*Is the content published in the right place on your website, or would it be better suited on another page or in another format?

*Is there an appropriate amount of internal links in the articles?

*Can you re-share the article on social media to gain more visibility?

When asking yourself these questions it’s important to record all of the answers for each URL of your website into a spreadsheet so that you don’t have to analyze every single page every single time.In other words,you want to complete a content audit once every six months.To be honest,the first time you complete a content audit might be a little bit overwhelming (which is why it’s so important to keep up with regular audits),but fortunately there are lots of different tools to help.These tools will help you be able to delegate work to employees and that first audit finished quicker than analyzing content manually:

1.Screaming Frog
This is a great way to scan through the titles and URLs to see if there are any duplicates.Start there by clicking on the links and removing pages that are the same.Then,you can sort by the lowest to highest word count to see if some of the low-count pages are poorly written or could be improved.Finally,look at the status column to check for 404 errors and remove those pages as well.

2.Online XML Sitemap Generator
Online XML Sitemap Generator is a free tool and one of the most popular for getting a look at thecontent on your site.It will list out all of the pages,check for broken links,and create an automated sitemap of up to 50,000 URLs,so it’s great for large companies.

3.Google Analytics Content Reports
As you likely already know,there is a lot you can do with Google Analytics.When it comes to content reports,it’s a good idea to use this tool to look and see which pieces of content are bringing in the most traffic.This will help give you a goal of where you want all of your content to be,and you’ll know what content to analyze to see why something is working so well.

4.Open Site Explorer
Open Site Explorer is a tool from Moz that will help give you a list of backlinks for each piece ofcontent.This is a great way to also see which pages are getting the most attention on the web and have the highest search authority.

This tool will help you see what content is ranking for particular keywords.Again,assessing the SEO of your content is a big part of an audit,so this information will be a good way to help you see where your content isn’t ranking.For an audit,the best report to use is probably the Full report where you get organic keywords and then the pages on your website that correspond to those keywords and then of course the pages’ ranking.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 10th, 2017
  • Posted by admin

Your Marketing Budget Between SEO and PPC

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SEO is more sustainable but often takes a long time to show results.PPC on the other hand can get you customers right off the bat.But this strategy requires you to keep spending money for every newcustomer.If you stop advertising,you stop seeing new customers.We asked several industry experts to chime in with their perspective.

Here are some valuable opinions.

*Know your industry
The answer to the question ‘SEO or PPC’ depends on what your website does,your marketing budget and the competition in the space.If you are in a very niche industry with an established authority,your chances of succeeding with SEO are pretty high and so you may not really need PPC.On the other hand,if you are entering an already mature market,then it is a good idea to distribute your budget between SEO andPPC.In a mature market,pay-per-click advertising is also good way to understand the best performing keywords. This can help in strategizing for SEO later.

*Understand your brand and audience
Not all websites and businesses can work well on both SEO and PPC.For example,if you have an innovative product or service that people are not searching for then SEO is out of question,since there reallyisn’t any body looking for the keywords you rank for.On a similar note,if your product has really low margins,then PPC may not be a choice since you tend to lose more money than you can make.He says when businesses understand their brand and audience;they can create effective content strategies that are crucial toSEO. However,while the return on investment can be pretty easily measured in the case of PPC,it is not easy with SEO.This is especially true in the initial stages of your business,since the returns from search optimization are visible only over the long term.

*Start SEO right out of the gate
Bootstrapped startups that want to gain traction often feel the urge to put off their SEO plans while they bring customers through PPC.He recommends businesses to start off on SEO right out of the gate,“Make sure in development the site is technically flawless,and the topics and relevance are robust.Get people (and websites) talking about you,which in turn will generate links and appeal to other Google signals,”Sebald says.PPC,he says,should be the focus between the time the site launches and when natural traffic starts to grow.

*When in doubt,use PPC
Often startups are not sure about the keywords to target or the ROI from various marketing channels.He recommends starting with a small budget of around $500 and a bunch of “broad keywords” allowing the campaign to run with little tweaking or testing.This way,you will be able to identify the top-performing keywords and messages that can be used to optimize the site for SEO.Bentz,however,points out that in the case of services or B2B,the cost per clicks could be extremely high.In such cases,it is better to focus on SEO instead.

*Don’t forget remarketing
No matter how good your pages are from an SEO and PPC perspective,not all of your targeted customers buy from you the very first time.Depending on your niche,you may need several rounds of marketing communication to get customers to open their wallets.Other times,you may need to target customers periodically depending on the life cycle of your product.For instance,if you offer car servicing,it is a good idea to reach out to customers every six months when it is time for servicing.One way to remarket is through email marketing.

This short-step process should help get you started.

1.Run a short PPC campaign to identify keywords that convert and to validate your business.

2.Use the keyword data to develop an on-site search optimization strategy right from launch.

3.Use a portion of your monthly marketing budget to invest in off-site SEO

4.Launch a comprehensive PPC campaign to start attracting customers from launch date until natural traffic moves up.

5.As your site moves up the organic rankings,tweak your budget allocation to reduce PPC spend and increase the spending on SEO and other organic marketing strategies.

6.Remarket to past visitors to improve conversion and trigger repeat purchase.


Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 9th, 2017
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You’re Undermining Your SEO Efforts

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If you’ve invested in driving traffic to your business through organic search optimization but have not been getting tangible results,you could actually be undermining your SEO efforts.If this is the case,you want to watch out for possible areas in your marketing efforts that could end up turning your search marketing strategy ineffective.

1.You don’t measure tangible metrics
We measure SEO efforts and results for a reason.Insights and data collected from measuring the right metrics will give you knowledge of where to make necessary changes in your strategy,and learn how your efforts are performing against your expectations. But this will only happen if you’re measuring the right metrics.Most marketers still fall into the very tricky trap of measuring intangible metrics like page rank,website visits and other metrics such as Domain Authority.Don’t get me wrong,while all these are great metrics to track,and are indications thatyour campaign is progressing towards its goal,they don’t necessarily translate into sales or cash.

2.Your content disappoints your visitors
This holds true,the fact remains that content is the backbone of SEO and the reason is simply because your visitors are seeking value.You should deviate from just creating content to fill the void to actually creating content that enriches the lives of your users. While what classifies exceptionally great content might be harder to prove than it sounds,content leaders actually experience better business growth.

3.You’re practicing stale SEO tactics
You should think beyond placing priority on keyword score and focus on content that actually rewards your visitors for their time.Gone are the days when backlink counts and keyword scores are the bread and butter of organic search success.Only real content will get ranked and poor quality websites–regardless of the number of backlinks–will struggle to make it to the first page.

4.Your audience doesn’t come first
Putting the audience first in your SEO strategy alone can help you overcome the most common SEO traps.While this might seem like a lot,there might be no way around it.Jeff says,”conducting surveys and research into the demographics of your audience should not be limited to social media marketing.For successful SEO campaigns,marketers must include learning about the needs of their audience as a strategy.This should be the foundation on which the rest of the campaign is built.”

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 6th, 2017
  • Posted by admin

Your Website Can Have a High Bounce Rate

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*What’s Bounce Rate Again?
As a refresher,bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.

There are a number of reasons your website can have a high bounce rate.Let’s review common ones and how to fix them.

1.Slow-to-Load Page
SEO you should be focused on it anyway.Google wants to promote content that provides a positive experience for users,and they recognize that a slow site provides a poor experience.If your page takes longer than a few seconds to load,your visitors may get fed up andleave.Fixing site speed is a lifelong journey for most SEOs and webmasters,but the upside is that with each incremental fix,you should see an incremental boost in speed.

2.Self-Sufficient Content
In some cases,the user will get everything they were looking for from the page on your site.To determine whether bounce rate is nothing to worry about,you’ll want to look at the Time Spent on Page and Average Session Duration metrics in Google Analytics.If the user is spending less than a minute on the page (which may be the case of a properly optimized landing page with a quick-hit CTA form),consider enticing the reader to read some of your related blog posts after filling out the form.

3.Disproportional Contribution by a Few Pages
If we expand on the example from the previous section,you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site.Google is savvy at recognizing the difference between these.So if your single CTA landing pages reasonably satisfy user intent and cause them to bounce quickly after taking action,but your longer-form content pages have a lower bounce rate,you’re probably good to go.

4. Misleading Title Tag and/or Meta Description
Ask yourself:Is the content of your page accurately summarized by your title tag and meta description?If not,visitors may enter your site thinking your content is about one thing,only to find that it isn’t,and then bounce back to whence they came.Whether it was an innocentmistake or you were trying to game the system by optimizing for keyword clickbait (shame on you!),this is,fortunately,simple enough to fix.

5.Blank Page or Technical Error
Take a look at the page from your audience’s most popular browser and device configurations (e.g. Safari on desktop and mobile,Chrome on mobile,etc.) to replicate their experience.You can also check in Search Console under Crawl > Crawl Errors to discover the issue from Google’s perspective.Correct the issue yourself or talk to someone who can—an issue like this can cause Google to drop your page from the search results in a hurry.

6.Bad Backlink from Another Website
It’s possible you could be doing everything perfect on your end to achieve a normal or low bounce rate from organic search results,and still have a high bounce rate from your referral traffic.The referring site could be sending you unqualified visitors or the anchor text and context for the link could be misleading.Sometimes this is a result of sloppy copywriting.The writer or publisher linked to your site in the wrong part of the copy,or didn’t mean to link to your site at all.Start by reaching out to the author of the article,then the editor or webmaster if the author doesn’t have the ability to update post-publish.

7.Affiliate Landing Page or Single-Page Site
If you’re an affiliate, the whole point of your page may be to deliberately send people away from your website to the merchant’s site.In these instances,you’re doing the job right if the page has a higher bounce rate.A similar scenario would be if you have a single page website,such as a landing page for your ebook or a simple portfolio site.It’s common for sites like these to have a very high bounce rate since there’s nowhere else to go.

8.Low-Quality or Under Optimized Content
To be frank,visitors may be bouncing from your website because your content is just plain bad.Take a long,hard look at your page and have your most judgmental and honest colleague or friend review it (ideally,this person either has a background in content marketing or copywriting,or they fall into your target audience).The other possibility is that your content is poorly written overall or simply isn’t something your audience cares about. Consider hiring a freelance copywriter or content strategist who can help you revamp your ideas into powerful content that converts.

9.Bad or Obnoxious UX
Are you bombarding people with ads,pop-up surveys,and email subscribe buttons? CTA-heavy features like these may be irresistible to the marketing and sales team,but using too many of them can make a visitor run for the hills.Is your site confusing to navigate?Perhaps your visitors are looking to explore more,but your blog is missing a search box or the menu items are difficult to click on a smartphone.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 5th, 2017
  • Posted by admin

Shrewd Moves for Entrepreneurial Success

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You need to give your business the needed time and attention necessary for growth in a highlycompetitive industry,if you want it to survive.Impatience for the business to bloom,before setting sail on another business,is a strong factor responsible for business failure.Start and build a profitable and sustainable business that will still be standing a long while.

1.Network and make solid business connections
As an entrepreneur in the 21st century who wants to succeed and stay afloat in business,you need a strong network of high net-worth,influential connections in your environment orstate.You can easily do this by reaching out more through corporate events,getting involved in partnership deals,and forming alliances to promote other stronger brands than yours.

2.Hire only necessary staff
You do not have to hire people you do not need and create an unnecessary work station.You will likely spend more than you bargained for,paying for running costs and other recurrent expenditures.So,by the time you add that to the cost of paying extra staff,your financial base will be in a mess.You need all the good hands necessary on staff,and you could source out other jobs to freelancers.

3.Capitalize with online marketing tactics
This may look like flogging an already dead horse,but some startup entrepreneurs have still notunderstood how obsolete it is to be solely running a brick and mortar business in the 21st century.Any startup entrepreneur that knows,wants to go far,and maximize profits will readily take his business online.But the smart ones won’t stop there.

4.Maximize the social media
The simple answer is that lots of startup entrepreneurs still don’t understand how powerful social media is your performance and visibility on social media can earn you much more patronage than your larger competitors.The social media alone could determine how successful your startup will be to a very large extent.So now is the time to learn the ropes and make the most of it.

5.Keep it simple
At the initial stages of a business,you will doubtless be bursting with ideas.The key is to growgradually.You need to put the necessaries in place such that the business is ticking and basically efficient,then as your customer base expands you introduce new innovations.This way you don’t invest in something that turns around to bite you.

6.Encourage competition
There are many reasons why competition is good for business.What keeps you on your toes constantly as an entrepreneur is competition.Competition moves your business forward.It is a very healthy way of testing the popularity of your product in the market.Competition will enable you to stay ahead by building and growing your own brand.The competitive advantage that a small business has is enough to be a saving grace in times of financial hardship.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

  • January 4th, 2017
  • Posted by admin

Google’s Mobile-First Index & Death Of Desktop SEO

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It’s going to change the way that your site gets ranked in the search engine results pages (SERPs).There are a things you need to know about the mobile-first index so that you can optimize your website accordingly.

*The mobile-first index
It uses a bot to surf around your site like a real visitor and follows links on your pages.For starters,your website might present a completely different display to mobile users versus desktop users.In some cases,links that appear on the desktop version of your site might not appear on the mobile version.Keep in mind also that Google uses a number of ranking signals to determine where your site should land in the results list.

The bottom line–when performing search engine optimization (SEO) for your site,start with optimizing it for a mobileaudience.That’s the prime directive now.

*Google using a mobile-first index
If you’re wondering why Google is switching to a mobile-first index,the answer is simple.Mobile is everything.For starters,the number of mobile users surpassed the number of desktop users a couple of years ago.If anything,Google is late to the game.In addition to that,Google says that there are more mobile searches than desktop searches.So it makes perfect sense that its bot should crawl pages as a mobile user.

*You don’t have a mobile site
The Googlebot will crawl the desktop version of your site just fine,even though it’s using a mobile user agent.That means your site can still be indexed.Free advice,though–you should definitely switch over to a responsive template.In this day and age,anyone who’s serious about making a statement online needs a website that adapts to a mobile platform.

*About expandable content
This is a new development.Putting content under a read more link used to result in that content not getting indexed by Google.With this mobile first index,things have changed.Google understands that expandable content makes much more sense on a mobile platform because of limited screen real estate. That’s why the company won’t punish webmasters who take advantage of those design features.That’s a big win for UX and SEO!

*Mobile-first indexing change rankings significantly
Said that mobile-first indexing shouldn’t result in a significant change in the rankings.They added that it’s too early to tell,though.Certainly,if your site isn’t friendly to a mobile audience,you shouldn’t expect it to rank well for certain keywords.

*The mobile-first indexing begin
Google has already started rolling out the mobile-first crawler.Unfortunately,Google won’t give a specific date about when the rollout will be completed.That’s because the company is still testing the code.it will roll out more and more searchers over time as it gains confidence that the mobile user agent crawl is working well.

*You see what the mobile-first Google crawler sees
The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees.To see it as a Googlebot using a mobile user agent,you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button.Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website.That will give you a good idea about how mobile-friendly your site is.

*Two indexes going forward
Google will move to only one index.Unsurprisingly,that will be the mobile index.During the rollout period,though,there will be two indexes–the mobile index and the desktop index.A small subset of users will see results from the mobile index,while other users see results from the desktop index.The reality is that people will have no idea which index they’re seeing results from.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.