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Monthly Archives: October 2016

See the Complete Agenda for MarTech Europe

See the Complete Agenda for MarTech Europe

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3… Read more »

Google Looking at How to Measure Brand Awareness for Search

Google Looking at How to Measure Brand Awareness for Search

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness… Read more »

AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports

AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is… Read more »

Take Back Control of Your Content

Take Back Control of Your Content

Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to… Read more »

Is Account-Based Marketing Right for Your Business?

Is Account-Based Marketing Right for Your Business?

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning… Read more »

Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona

Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona

Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though… Read more »

Allstate: Offline Call Data Improved SEM Performance and the Customer Experience

Allstate: Offline Call Data Improved SEM Performance and the Customer Experience

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However,… Read more »

Up Close at SMX: Using Paid Search and Social Together

Up Close at SMX: Using Paid Search and Social Together

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by… Read more »