Monthly Archives: October 2016
See the Complete Agenda for MarTech Europe
Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3… Read more
Google Looking at How to Measure Brand Awareness for Search
In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness… Read more
AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is… Read more
Take Back Control of Your Content
Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to… Read more
Is Account-Based Marketing Right for Your Business?
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning… Read more
Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona
Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though… Read more
Allstate: Offline Call Data Improved SEM Performance and the Customer Experience
Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However,… Read more
Up Close at SMX: Using Paid Search and Social Together
No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by… Read more